How This Campaign Produced a 25% Lead-to-Sale Conversion Ratio [Case Study]
Historically, many companies leveraged virtual campaigns to augment sales campaigns in order to build awareness and generate top-of-funnel leads. The current...
Industry Insights
Key data for engaging, focused marketing campaigns
Remarketing Campaign Blows Past Benchmarks [Case Study]
Have you ever had a high-impact piece of content that you knew your marketing machine should have gotten more from? It’s...
Educational Campaign Helps Company Control a Narrow Conversation [Case Study]
Digital capabilities are expanding horizons for B2B companies in the veterinary industry, enabling them to employ a B2B2C campaign structure to...
How This Webinar Surpassed Expectations for Lead Generation [Case Study]
Virtual education is on the rise! Companies are executing online education through a variety of channels, including virtual trade show events,...
How a Simple Training Video Converted Leads to Sales Meeting Requests
Many companies are looking to virtual programming to provide both educational nurturing and sales-ready leads. In this case study, we’ll take...
Remarketing and Retargeting: 2 Critical B2B Bottom-of-Funnel Tactics
Digital marketers have been using remarketing and retargeting strategies for years. They're an effective way to drive sales and build brand...
Case Study: How This Lead Nurturing Program Converted 28% of Its Leads
Generating sales-ready leads through digital programs is an essential component of the veterinary industry marketer’s strategy. Conference cancelations have removed a...
Why Veterinary B2B Marketers Should Refocus on Customer Experience
Customer experience (CX) is the marketing, sales, and service process throughout which a prospect interacts with your company—and it’s essential for...
Current Digital Marketing Trends in Web Traffic, CPC, and E-Commerce
We’ve been online for a long time. But rarely have we lived so much of our lives in the digital landscape....
What You Need to Know About States Reopening
After weeks of shutdown, states around the country have begun introducing plans for reopening. However, like the restrictions themselves, guidance and...