Advertising 101: The Basics of an Ad
You likely see dozens of ads every day, basically everywhere you go: from your social media to your physical mailbox. Ads...
Marketing 101
Go Beyond Demographics: Get to Know Your Audience’s Behavior and Improve Your Marketing
So, you know who your audience is, but do you know what they’re doing? Having a clear picture of your audience’s...
How to Use Gated Content to Collect First-Party Data
In January 2020, Google announced it would be following suit with Safari and Firefox to phase out third-party cookies by 2022....
Bounce Rate and Exit Rate: What’s the Difference?
New to digital marketing? We've got a whole category of articles, just for you. Build a strong foundation of marketing skills...
How Marketing and Sales Teams Can Use a CRM System
CRMs (or Customer Relationship Management systems, to be specific) have never been more important than they are now. As technology evolves,...
What Is a Facebook Pixel—And Why Do I Care?
If you are advertising on Facebook (or planning to), you need a Facebook pixel. Yes, need. The pixel is simply a...
6 Marketing Blogs You Should Follow
Whether you're new to blogs or a long-time expert, you'll benefit from this quick list of marketing blogs. We've compiled our...
What Is First-Party Data?
The concept of data quality is age-old. Executable action is only as good as the data supporting it. When we talk...
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How to Interpret (and Improve) Your Email Deliverability Report
When you review your email deliverability report, you probably see successful deliveries, bounces, unsubscribes, and spam reports. But what does it...
What Is a Sales Funnel?
The term sales funnel refers to the steps of the traditional sales process from beginning to end. It’s usually presented as...