If a Picture Is Worth 1,000 Words… What About a Video?
It’s 2023 and content is still king, but he's probably dancing on TikTok, posting an Instagram reel, or running a series...
Marketing 101
The Who, What, Where, and When of Audience Segmentation
Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation. We explored...
The Essential Lead Gen Planning Checklist
You’ve got your sleeves rolled up and your power song cranked. It’s time to generate some leads. Use this lead generation...
Stop Guessing and Start Giving Prospects What They Want
Does reaching prospects feel like a guessing game that leaves you with messaging that just doesn’t land with your audience? Those failed...
Marketing Automation: A Glossary of Terms
Ready to learn the language of marketing automation? It’s easy to get lost in the lingo when you’re getting started with...
Advertising 101: The Basics of an Ad
You likely see dozens of ads every day, basically everywhere you go: from your social media to your physical mailbox. Ads...
Go Beyond Demographics: Get to Know Your Audience’s Behavior and Improve Your Marketing
So, you know who your audience is, but do you know what they’re doing? Having a clear picture of your audience’s...
How to Use Gated Content to Collect First-Party Data
In January 2020, Google announced it would be following suit with Safari and Firefox to phase out third-party cookies by 2022....
Bounce Rate and Exit Rate: What’s the Difference?
New to digital marketing? We've got a whole category of articles, just for you. Build a strong foundation of marketing skills...
How Marketing and Sales Teams Can Use a CRM System
CRMs (or Customer Relationship Management systems, to be specific) have never been more important than they are now. As technology evolves,...
