Marketing 101

What Is A/B Testing?

July 1, 2020 2 min

A/B testing is an essential digital marketing tactic for optimizing your campaigns. With A/B testing, you compare two versions of a...

What Is Retargeting?

June 25, 2020 2 min

Retargeting is often confused with remarketing. Google (and the occasional marketer) refers to remarketing as a way to reach past website...

What Is Remarketing?

June 8, 2020 2 min

Remarketing is a powerful bottom-of-funnel marketing tactic that often gets confused with retargeting. Let’s take a quick look at why these...

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