What Is a Facebook Pixel—And Why Do I Care?
If you are advertising on Facebook (or planning to), you need a Facebook pixel. Yes, need. The pixel is simply a...
Marketing 101
6 Marketing Blogs You Should Follow
Whether you're new to blogs or a long-time expert, you'll benefit from this quick list of marketing blogs. We've compiled our...
What Is First-Party Data?
The concept of data quality is age-old. Executable action is only as good as the data supporting it. When we talk...
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How to Interpret (and Improve) Your Email Deliverability Report
When you review your email deliverability report, you probably see successful deliveries, bounces, unsubscribes, and spam reports. But what does it...
What Is a Sales Funnel?
The term sales funnel refers to the steps of the traditional sales process from beginning to end. It’s usually presented as...
Digital Marketing 101: What Are Website Cookies?
Cookies are tiny snippets of data that websites place on a visitor’s computer. These data snippets contain unique code that identifies...
The B2B2C Business Model, Explained
You’re probably pretty familiar with the two primary business revenue models: business-to-business (B2B) and business-to-consumer (B2C). Most companies either sell their...
What Is A/B Testing?
A/B testing is an essential digital marketing tactic for optimizing your campaigns. With A/B testing, you compare two versions of a...
What Is Retargeting?
Retargeting is often confused with remarketing. Google (and the occasional marketer) refers to remarketing as a way to reach past website...
What Are Off-Network Impressions?
Off-network impressions refer to instances when your ad is seen (impressions) on a website other than your own (off-network). These impressions...