Marketing Automation: A Glossary of Terms
Ready to learn the language of marketing automation? It’s easy to get lost in the lingo when you’re getting started with...
Marketing 101
Advertising 101: The Basics of an Ad
You likely see dozens of ads every day, basically everywhere you go: from your social media to your physical mailbox. Ads...
Go Beyond Demographics: Get to Know Your Audience’s Behavior and Improve Your Marketing
So, you know who your audience is, but do you know what they’re doing? Having a clear picture of your audience’s...
How to Use Gated Content to Collect First-Party Data
In January 2020, Google announced it would be following suit with Safari and Firefox to phase out third-party cookies by 2022....
Bounce Rate and Exit Rate: What’s the Difference?
New to digital marketing? We've got a whole category of articles, just for you. Build a strong foundation of marketing skills...
How Marketing and Sales Teams Can Use a CRM System
CRMs (or Customer Relationship Management systems, to be specific) have never been more important than they are now. As technology evolves,...
What Is a Facebook Pixel—And Why Do I Care?
If you are advertising on Facebook (or planning to), you need a Facebook pixel. Yes, need. The pixel is simply a...
6 Marketing Blogs You Should Follow
Whether you're new to blogs or a long-time expert, you'll benefit from this quick list of marketing blogs. We've compiled our...
What Is First-Party Data?
The concept of data quality is age-old. Executable action is only as good as the data supporting it. When we talk...
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How to Interpret (and Improve) Your Email Deliverability Report
When you review your email deliverability report, you probably see successful deliveries, bounces, unsubscribes, and spam reports. But what does it...