What Is A/B Testing?
A/B testing is an essential digital marketing tactic for optimizing your campaigns. With A/B testing, you compare two versions of a...
Marketing 101
What Is Retargeting?
Retargeting is often confused with remarketing. Google (and the occasional marketer) refers to remarketing as a way to reach past website...
What Are Off-Network Impressions?
Off-network impressions refer to instances when your ad is seen (impressions) on a website other than your own (off-network). These impressions...
Back to Basics: 3 Marketing Books to Read
It’s easy to get caught up in the marketing jargon. Or to feel lost in the complexities of the ever-evolving world...
What Is Remarketing?
Remarketing is a powerful bottom-of-funnel marketing tactic that often gets confused with retargeting. Let’s take a quick look at why these...