The Veterinarian’s Essential Summer Reading List
A summer reading list is always a great idea, even for the busy veterinarian. If you're wondering how to give veterinarians...
FAQs: The Real Scoop on Buying Email Lists
How many email lists have you been invited to purchase this week? Chances are high that it’s more than a handful....
Why Team-Based Learning Is a Win for Veterinary Teams (And For You)
More than any other industry, veterinary medicine requires team-based learning. Since patients can’t tell us what’s going on, pet owners are...
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6 Ways to Market to Pet Owners via the Veterinarian
Would you like to market to pet owners, but your budget doesn't allow for pricey direct-to-consumer campaigns? You're far from out...
9 Ideas for Interactive Content That Converts
Static content can work well, but interactive content can often work better at catching the eyes of your audience. More than...
No Lead Left Behind: 8 Tips for Following Up with Veterinary Conference Leads
Congrats! You did it. You made it through the two biggest conferences of the year. Now comes the fun part: turning...
Make the Most of Your Conference Content After the Show Is Over
We know you’re hustling like Buzz Lightyear preparing for a visit from Star Command, creating your 2023 conference content. But do...
If a Picture Is Worth 1,000 Words… What About a Video?
It’s 2023 and content is still king, but he's probably dancing on TikTok, posting an Instagram reel, or running a series...
9 Lives of a CE Webinar
You believe in the marketing power of CE webinars. And you believe in the value of repurposing content. Now, would a...
The Who, What, Where, and When of Audience Segmentation
Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation. We explored...
