Industry Insights

[Case Study] 3 Types of Interactive Case-Based Content That Drive Incredible Conversions3 min read

, Veterinary Marketing Specialist May 26, 2022 3 min read

[Case Study] 3 Types of Interactive Case-Based Content That Drive Incredible Conversions3 min read

Reading Time: 3 minutes

Love case-based content? Love market data? Love leads? Great news—there’s a way to combine all of them with interactive case-based clinical content! Even better news—the Brief Media audience loves this content too.

Veterinarians really have fun testing their knowledge. The quizzes in our daily newsletters get huge engagement. Interactive case-based content allows your brand to activate the Brief audience. You can pique their interest with content that tests knowledge, tells a story, or provides practical insights.

To boot: interactive case-based content is often scored, allowing veterinarians to challenge themselves again and again.

And one more plus: They help identify knowledge gaps. You can use what you learn to develop content that addresses educational needs and provides a personalized educational experience.

There are a ton of reasons why you want to keep content fresh and fun for your audience. Here are a few of the big ones.

Now, let’s dive into the case studies that show a few different approaches to creating content that wows…and converts!

1. Red Light, Green Light Challenge

Looking to combine case-based content engagement with lead generation? The Red Light, Green Light Challenge is perfect.

Here’s how it works:

  1. A series of mini cases (up to 8) is presented on a popular topic.
  2. The participant responds to each case:
    • Red: Do not proceed
    • Yellow: Proceed with caution
    • Green: Proceed
  3. The veterinarian is scored on the accuracy of their answers.

This challenge is quick, fun, and engaging. And these challenges give veterinarians the opportunity to test their knowledge on a topic across numerous cases.

Case Study Example


Veterinarians were presented with mini cases focused on toxicity and asked when they would induce vomiting based on the substance injected. The Red Light, Green Light Challenge was gated with a registration page for lead generation.


  • 600+ marketing qualified leads were collected over 60 days
  • 100% of participants completed all 8 cases in the challenge
  • The average score for participants was 48%, indicating significant potential for additional education on this topic

2. Clinician’s Choice: Interactive Case Route

Have you ever played a choose-your-own-adventure game? That’s how Interactive Case Route works. And veterinarians love these challenges! They allow them to engage with cases more than once and track how their decision-making impacts the outcome.

Here’s how it works:

  • The participant reviews key case details.
  • The participant selects one of two possible paths forward.
  • A new set of 2-response questions is delivered, and the participant progresses through all of the questions.
  • Ultimately, the final case outcome is delivered for the veterinarian to review.

Case Study Example


Veterinarians were presented with a canine patient not considered at risk for any specific diseases and asked how they would identify any underlying risk factors and determine the need for a preventive vaccine. 


  • 1,700 page views within the first 30 days
  • 65% case completion rate
  • 15% of those who completed the case returned to see the alternate path

As a bonus, this case route challenge included a poll asking users if they would like to see more interactive case content, and 99% responded yes!

3. Interactive Case Study

Trying to educate veterinarians on a new approach to common cases? This case-based content has become very popular for testing their knowledge on “everyday” cases.

Here’s how they work:

  1. The veterinarian reviews key case details.
  2. The veterinarian is tested on their knowledge at each step.
  3. Interactive videos, polls, handouts, and other resources can be integrated throughout the journey.

Case Study Example


Veterinarians were presented with a series of short animated videos showing the stages of a dog’s life, and they were quizzed on parasite prevention for each stage.


  • Over 1,500 page views within the first 30 days
  • 65% case completion rate

The Interactive Case Study included two polls with questions related to parasite prevention. These poll answers informed advertisers on where additional market education is needed.

Let’s start interacting!

Schedule a call with our team to start brainstorming about the right interactive case content campaign for your brand. 

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