How This Campaign Produced a 25% Lead-to-Sale Conversion Ratio [Case Study]
Historically, many companies leveraged virtual campaigns to augment sales campaigns in order to build awareness and generate top-of-funnel leads. The current...
Remarketing Campaign Blows Past Benchmarks [Case Study]
Have you ever had a high-impact piece of content that you knew your marketing machine should have gotten more from? It’s...
Educational Campaign Helps Company Control a Narrow Conversation [Case Study]
Digital capabilities are expanding horizons for B2B companies in the veterinary industry, enabling them to employ a B2B2C campaign structure to...
How This Webinar Surpassed Expectations for Lead Generation [Case Study]
Virtual education is on the rise! Companies are executing online education through a variety of channels, including virtual trade show events,...
Remarketing and Retargeting: 2 Critical B2B Bottom-of-Funnel Tactics
Digital marketers have been using remarketing and retargeting strategies for years. They're an effective way to drive sales and build brand...
Why Veterinary B2B Marketers Should Refocus on Customer Experience
Customer experience (CX) is the marketing, sales, and service process throughout which a prospect interacts with your company—and it’s essential for...