How the End of Third-Party Cookies Will Impact Veterinary Marketers
We’ve talked a lot on this blog about types of data and ways to collect them—like website cookies, and Facebook pixels....
Veterinary Webinar Exceeds Registrant-to-Attendee Conversion Rate Benchmark [Case Study]
We know that webinars are a good lead generation tool, but how do you really gauge the effectiveness of your webinar...
[Case Study] Webinar Series Works Hard
Many companies have been pursuing webinars as a way to generate leads and provide educational nurturing for prospects. In this case...
The Power of Relevance: Marketing During COVID-19 [Case Study]
Many companies have been searching for ways to repackage their messaging to break through the digital noise and busy schedules common...
How This Campaign Produced a 25% Lead-to-Sale Conversion Ratio [Case Study]
Historically, many companies leveraged virtual campaigns to augment sales campaigns in order to build awareness and generate top-of-funnel leads. The current...
Remarketing Campaign Blows Past Benchmarks [Case Study]
Have you ever had a high-impact piece of content that you knew your marketing machine should have gotten more from? It’s...
Educational Campaign Helps Company Control a Narrow Conversation [Case Study]
Digital capabilities are expanding horizons for B2B companies in the veterinary industry, enabling them to employ a B2B2C campaign structure to...
How This Webinar Surpassed Expectations for Lead Generation [Case Study]
Virtual education is on the rise! Companies are executing online education through a variety of channels, including virtual trade show events,...
Remarketing and Retargeting: 2 Critical B2B Bottom-of-Funnel Tactics
Digital marketers have been using remarketing and retargeting strategies for years. They're an effective way to drive sales and build brand...
Why Veterinary B2B Marketers Should Refocus on Customer Experience
Customer experience (CX) is the marketing, sales, and service process throughout which a prospect interacts with your company—and it’s essential for...