[Case Study] Let Engagement Be Your Guide to Content Creation
You know about engagement, and you know about content. Now, we’re going to connect the dots and create a content strategy that...
[Case Study] Benchmark-Busting Campaign Results with the COPE Approach
Can 1+1 ever equal 3? We know… it doesn’t add up. Well, except when it does. Like when you execute a...
State of the Veterinary Industry: Updates Every Marketer Should Know
Planning your fourth-quarter marketing deliverables? Diving into your veterinary marketing strategy for next year? You'll need these updates on the state...
How a Simple Training Video Converted Leads to Sales Meeting Requests
Many companies are looking to virtual programming to provide both educational nurturing and sales-ready leads. In this case study, we’ll take...
Case Study: How This Lead Nurturing Program Converted 28% of Its Leads
Generating sales-ready leads through digital programs is an essential component of the veterinary industry marketer’s strategy. Conference cancelations have removed a...
Current Digital Marketing Trends in Web Traffic, CPC, and E-Commerce
We’ve been online for a long time. But rarely have we lived so much of our lives in the digital landscape....
What You Need to Know About States Reopening
After weeks of shutdown, states around the country have begun introducing plans for reopening. However, like the restrictions themselves, guidance and...
How COVID-19 Is Impacting Veterinary Marketers
In the last few weeks, the COVID-19 pandemic has relentlessly changed practically everything—for all of us. Veterinary conferences and events have...