Veterinary Marketing Brief
Marketing tips for reaching veterinarians and their teams, from the industry marketers behind Clinician’s Brief and Plumb’s Veterinary Drugs
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Veterinary Marketing Tips
Practical guidance for lead generation, thought leadership, messaging, and more
5 New Strategies for Virtual Sales in the Veterinary Industry
Virtual sales: It's here to stay, fellow marketers. For almost a full year, we've been adapting to...
4 Virtual Events That Are Successful in the Veterinary Industry
Ah, virtual events. We know them well by now. The last year, we’ve seen many virtual events,...
What’s a Good Cost Per Lead?
Is it found in a breakdown by industry, or by channel, or some other benchmark altogether? Let's...
Let Cost Per Lead Be Your Guide
Know your cost per lead and never lead your marketing dollars astray again. Cost per lead is...
3 Common ROI Attribution Models
ROI attribution tracking can be a complex topic, so we're going to break down the three most...
5 Tips for Optimizing Your CRM to Improve Your Bottom Line
Well-integrated customer relationship management software, or CRM for short, can help propel your business to new levels. Optimizing...
Industry Insights
Key data for engaging, focused marketing campaigns
[Case Study] It’s a Match: Lead ID Improves Campaign ROI
Database health and growth is a current obsession for many driven marketers. And we love to see it! This case study explores a...
[Case Study] Topic-Focused Campaign Engages Veterinary Audience
The combination of high-quality topic-specific content and an engaged veterinary audience produced outstanding results in this case study. Read on to learn how...
Company News
The latest news from Brief Media
Chief Veterinary Officer Indu Mani Nominated for Prestigious 2021 Feather in Her Cap Award
Brief Media Chief Veterinary Officer Indu Mani, DVM, ScD, was honored as a nominee for the 2021 Feather in Her Cap Award. This...
Brief Media Earns Great Place to Work Certification for Second Year
With 100 percent of employees in agreement, there’s no denying Brief Media is a great place to work. For the second year in...
Entrepreneur Elizabeth Green Shares Brief Media’s Approach to the COVID-19 Crisis on CEO Campfire Chat Podcast
In mid-March of 2020, as the COVID-19 pandemic took hold in the US, Brief Media CEO and founder Elizabeth Green advised her sales...
Clinician’s Brief Takes Top Honors in 2020 FOLIO: Eddie and Ozzie Awards
TULSA, OKLAHOMA—Brief Media has been honored with a 2020 FOLIO: Eddie and Ozzie Award for editorial excellence in content created for Clinician’s Brief....