Veterinary Marketing Brief
Marketing tips for reaching veterinarians and their teams, from the industry marketers behind Clinician’s Brief and Plumb’s Veterinary Drugs
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Veterinary Marketing Tips
Practical guidance for lead generation, thought leadership, messaging, and more
10 Tips for Crafting an Automated Lead Nurturing Program
An automated lead nurturing program, when done right, can successfully strengthen your marketing campaigns and more efficiently...
10 Lead Generation Ideas Beyond Veterinary Conferences
Conferences may be on hold, but that doesn’t mean your lead generation programs need to follow suit....
How to Build Custom Audiences for Your Brand
The most successful digital marketing campaigns do one key thing: They deliver the right message to the...
4 Steps for Developing a Post-COVID-19 Sales Call Protocol
Shelter in place orders are being lifted across the country, leaving many businesses trying to figure out...
Virtual Sales: Getting in Front of Prospects
When COVID-19 emerged, many of us were in the midst of successful campaigns. Those campaigns have largely...
5 Lead Generation Ideas That Repurpose Content You Already Have
When quickly shifting your marketing strategy in response to a crisis, the immediate demand for new content...
Industry Insights
Key data for engaging, focused marketing campaigns
Case Study: How This Lead Nurturing Program Converted 28% of Its Leads
Generating sales-ready leads through digital programs is an essential component of the veterinary industry marketer’s strategy. Conference cancelations have removed a major channel...
Why Veterinary B2B Marketers Should Refocus on Customer Experience
Customer experience (CX) is the marketing, sales, and service process throughout which a prospect interacts with your company—and it’s essential for B2B marketers....
Company News
The latest news from Brief Media
Brief Media Earns Designation as Great Place to Work-Certified Company
FEBRUARY 20, 2020—The results are in! Brief Media, publisher of leading veterinary publication and reference brands Clinician’s Brief and Plumb’s Veterinary Drugs, announced today that...
Brief Media Unveils New Revenue Team to Boost Partner Success
Brief Media, publisher of leading veterinary publication and reference brands Clinician's Brief and Plumb’s Veterinary Drugs, has strengthened its revenue department with team growth and...
Brief Media CEO Receives 2020 Feather in Her Cap Award
Elizabeth Green, founder and CEO of Brief Media—publisher of leading veterinary publication and reference brands Clinician's Brief and Plumb's Veterinary Drugs—has been honored...
Announcing the Plumb’s and Instinct integration
We’re excited to announce that Plumb’s Veterinary Drugs has partnered with Instinct, an essential veterinary practice tool that digitizes your inpatient and outpatient...