Veterinary Marketing Brief
Marketing tips for reaching veterinarians and their teams, from the industry marketers behind Clinician’s Brief and Plumb’s Veterinary Drugs
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Veterinary Marketing Tips
Practical guidance for lead generation, thought leadership, messaging, and more
Go Beyond Demographics: Get to Know Your Audience’s Behavior and Improve Your Marketing
So, you know who your audience is, but do you know what they’re doing? Having a clear...
2 Questions to Ask About CPM Spend to Avoid Wasted Impressions
The term CPM (cost per mille) in advertising refers to the price you pay for every 1,000...
How to Use Gated Content to Collect First-Party Data
In January 2020, Google announced it would be following suit with Safari and Firefox to phase out...
8 Technology Tips That Can Improve Your Work-From-Home Experience
Working from home? Us too. Welcome to part 2 of our series for veterinary marketers working from...
Looking Back: How to Evaluate Your 2020 Marketing Strategy
At this time of year, we're all starting to plan our marketing strategy for the coming year....
Your Pre-Launch Email Marketing Checklist
Use this email marketing checklist to make sure you’re not missing any key details in your next...
Industry Insights
Key data for engaging, focused marketing campaigns
How the End of Third-Party Cookies Will Impact Veterinary Marketers
We’ve talked a lot on this blog about types of data and ways to collect them—like website cookies, and Facebook pixels. If you...
Veterinary Webinar Exceeds Registrant-to-Attendee Conversion Rate Benchmark [Case Study]
We know that webinars are a good lead generation tool, but how do you really gauge the effectiveness of your webinar program? Naturally,...
Company News
The latest news from Brief Media
Clinician’s Brief Takes Top Honors in 2020 FOLIO: Eddie and Ozzie Awards
TULSA, OKLAHOMA—Brief Media has been honored with a 2020 FOLIO: Eddie and Ozzie Award for editorial excellence in content created for Clinician’s Brief....
Clinician’s Brief Launches Real-Time Notifications for Purchase Intent
The #1 resource for small animal veterinarians announces new Handraiser product aimed to connect professionals with new treatments and technologies TULSA, OKLAHOMA—Brief Media,...
Brief Media Earns Designation as Great Place to Work-Certified Company
FEBRUARY 20, 2020—The results are in! Brief Media, publisher of leading veterinary publication and reference brands Clinician’s Brief and Plumb’s Veterinary Drugs, announced today that...
Brief Media Unveils New Revenue Team to Boost Partner Success
Brief Media, publisher of leading veterinary publication and reference brands Clinician's Brief and Plumb’s Veterinary Drugs, has strengthened its revenue department with team growth and...