Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing
Ask digital marketers the best way to do email, and everyone's got a different philosophy. Some swear the more impressions, the...
Veterinary Marketing Tips
Practical guidance for lead generation, thought leadership, messaging, and more
Prepare for Impact: Email Privacy Is Coming to an iOS Inbox Near You
Apple’s iOS 15 is arriving this September. You may have heard rumblings that it means the end of email marketing. The...
6 Ways to Leverage Remarketing to Produce SQLs
Make your marketing work harder. Here are 6 easy ways for "remarketing" to boost lead generation. With a solid foundation and...
Anatomy of a Facebook Ad
Ready to start creating a Facebook ad? We’re here for you. Brush up on what you need to know to get started...
5 Ways to Amp Up Your Veterinary Lead Generation with Facebook Ads
We’re pulling out all the stops these days, creating webinars and emails, contests and promos, newsletter opt-ins and referral programs... but...
5 New Strategies for Virtual Sales in the Veterinary Industry
Virtual sales: It's here to stay, fellow marketers. For almost a full year, we've been adapting to an online world. Even...
4 Virtual Events That Are Successful in the Veterinary Industry
Ah, virtual events. We know them well by now. The last year, we’ve seen many virtual events, from endless Zoom meetings...
What’s a Good Cost Per Lead?
Is it found in a breakdown by industry, or by channel, or some other benchmark altogether? Let's dive into what's good—and...
Let Cost Per Lead Be Your Guide
Know your cost per lead and never lead your marketing dollars astray again. Cost per lead is the one metric that...
3 Common ROI Attribution Models
ROI attribution tracking can be a complex topic, so we're going to break down the three most commonly used models. These...
