What’s a Good Cost Per Lead?
Is it found in a breakdown by industry, or by channel, or some other benchmark altogether? Let's dive into what's good—and...
Let Cost Per Lead Be Your Guide
Know your cost per lead and never lead your marketing dollars astray again. Cost per lead is the one metric that...
3 Common ROI Attribution Models
ROI attribution tracking can be a complex topic, so we're going to break down the three most commonly used models. These...
5 Tips for Optimizing Your CRM to Improve Your Bottom Line
Well-integrated customer relationship management software, or CRM for short, can help propel your business to new levels. Optimizing your CRM to connect...
10 Veterinary Marketing Projects to Tackle Today That Will Pay Off Later
Busy lives inevitably lead to a handful of projects that never make it to the top of the to-do list. Until...
Our Favorite Animal Influencers on Instagram
Spend any time on social media and you'll hear the term “instafamous.” This portmanteau—a combination of Instagram and famous—is reserved for...
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10 Best Zoom Meetings (With Pets) of 2020
We saw it all in 2020, including the good, the bad, and the ugly of Zoom meetings. In honor of the...
Ideas for Generating Veterinary Leads in 2021
Let’s talk 2021realities: Despite our hopes for a return to normalcy, complete with the veterinary industry events we’ve come to rely...
10 Theme Ideas to Inspire Your Next Educational Marketing Campaign
We’ve covered the value of mapping your customer's journey and shown the engagement benefits of topic-specific email newsletters when you’re marketing...
Marketing Automation: A Glossary of Terms
Ready to learn the language of marketing automation? It’s easy to get lost in the lingo when you’re getting started with...
