FAQs: The Real Scoop on Buying Email Lists
How many email lists have you been invited to purchase this week? Chances are high that it’s more than a handful....
email marketing
Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing
Ask digital marketers the best way to do email, and everyone's got a different philosophy. Some swear the more impressions, the...
[Case Study] Let Engagement Be Your Guide to Content Creation
You know about engagement, and you know about content. Now, we’re going to connect the dots and create a content strategy that...
Prepare for Impact: Email Privacy Is Coming to an iOS Inbox Near You
Apple’s iOS 15 is arriving this September. You may have heard rumblings that it means the end of email marketing. The...
Marketing Automation: A Glossary of Terms
Ready to learn the language of marketing automation? It’s easy to get lost in the lingo when you’re getting started with...
Your Pre-Launch Email Marketing Checklist
Use this email marketing checklist to make sure you’re not missing any key details in your next email campaign. 1. From...
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How to Interpret (and Improve) Your Email Deliverability Report
When you review your email deliverability report, you probably see successful deliveries, bounces, unsubscribes, and spam reports. But what does it...
5 Must-Know Tips & Tools for Optimizing Email Opens
With 3.9 billion people using email worldwide (a number that’s set to grow to 4.48 billion in 2024, according to Statista),...
