The Who, What, Where, and When of Audience Segmentation
Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation. We explored...
Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation. We explored...
Love case-based content? Love market data? Love leads? Great news—there’s a way to combine all of them with interactive case-based clinical...
Does reaching prospects feel like a guessing game that leaves you with messaging that just doesn’t land with your audience? Those failed...
Ask digital marketers the best way to do email, and everyone's got a different philosophy. Some swear the more impressions, the...
In January 2020, Google announced it would be following suit with Safari and Firefox to phase out third-party cookies by 2022....
We’ve talked a lot on this blog about types of data and ways to collect them—like website cookies, and Facebook pixels....
At this time of year, we're all starting to plan our marketing strategy for the coming year. But this time, it...
The concept of data quality is age-old. Executable action is only as good as the data supporting it. When we talk...
When engaging in paid advertising campaigns, measuring your success is essential. In this post, we’ll explore 6 key performance indicators (KPIs)...
Digital capabilities are expanding horizons for B2B companies in the veterinary industry, enabling them to employ a B2B2C campaign structure to...