social media marketing

What Is a Facebook Pixel—And Why Do I Care?

Amanda Hoffmeyer September 24, 2020 2 min

If you are advertising on Facebook (or planning to), you need a Facebook pixel. Yes, need. The pixel is simply a...

illustration of social media apps over phone

5 Tips for a Pandemic-Resistant Social Media Strategy

Amanda Hoffmeyer April 16, 2020 4 min

Humans are wired for connection. Which makes our current state of coronavirus-induced isolation especially challenging. In our need for connection, we’re...