Bounce Rate and Exit Rate: What’s the Difference?
New to digital marketing? We've got a whole category of articles, just for you. Build a strong foundation of marketing skills...
marketing 101
How Marketing and Sales Teams Can Use a CRM System
CRMs (or Customer Relationship Management systems, to be specific) have never been more important than they are now. As technology evolves,...
4 Marketing Podcasts Every Veterinary Marketer Should Be Listening To
Keeping up with the latest trends in marketing is crucial. But if you're anything like us, you're strapped for time. So...
What Is a Sales Funnel?
The term sales funnel refers to the steps of the traditional sales process from beginning to end. It’s usually presented as...
What Is A/B Testing?
A/B testing is an essential digital marketing tactic for optimizing your campaigns. With A/B testing, you compare two versions of a...
Back to Basics: 3 Marketing Books to Read
It’s easy to get caught up in the marketing jargon. Or to feel lost in the complexities of the ever-evolving world...
