Quantity vs. Quality: Settling the Age-Old Debate on Email Marketing
Ask digital marketers the best way to do email, and everyone's got a different philosophy. Some swear the more impressions, the...
digital marketing
Remarketing Campaign Blows Past Benchmarks [Case Study]
Have you ever had a high-impact piece of content that you knew your marketing machine should have gotten more from? It’s...
What Is a Sales Funnel?
The term sales funnel refers to the steps of the traditional sales process from beginning to end. It’s usually presented as...
Digital Marketing 101: What Are Website Cookies?
Cookies are tiny snippets of data that websites place on a visitor’s computer. These data snippets contain unique code that identifies...
How This Webinar Surpassed Expectations for Lead Generation [Case Study]
Virtual education is on the rise! Companies are executing online education through a variety of channels, including virtual trade show events,...
What Is A/B Testing?
A/B testing is an essential digital marketing tactic for optimizing your campaigns. With A/B testing, you compare two versions of a...
Is Your Value Proposition Strong Enough?
Your tactics are only as strong as your weakest link… how’s your message? Value propositions are not just a list of...
What Is Retargeting?
Retargeting is often confused with remarketing. Google (and the occasional marketer) refers to remarketing as a way to reach past website...
How a Simple Training Video Converted Leads to Sales Meeting Requests
Many companies are looking to virtual programming to provide both educational nurturing and sales-ready leads. In this case study, we’ll take...
What Is Remarketing?
Remarketing is a powerful bottom-of-funnel marketing tactic that often gets confused with retargeting. Let’s take a quick look at why these...
