Looking Back: How to Evaluate Your 2020 Marketing Strategy
At this time of year, we're all starting to plan our marketing strategy for the coming year. But this time, it...
data
What Is First-Party Data?
The concept of data quality is age-old. Executable action is only as good as the data supporting it. When we talk...
All Hail the Engagement Metrics
You're in your weekly meeting with your boss, and she tells you that you need to generate more social media followers,...
