The Who, What, Where, and When of Audience Segmentation
Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation. We explored...
campaign data
[Case Study] Benchmark-Busting Campaign Results with the COPE Approach
Can 1+1 ever equal 3? We know… it doesn’t add up. Well, except when it does. Like when you execute a...
What Is First-Party Data?
The concept of data quality is age-old. Executable action is only as good as the data supporting it. When we talk...
