The Who, What, Where, and When of Audience Segmentation
Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation. We explored...
Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation. We explored...
You’re ready to build your first behavioral-targeted audience, but what criteria should you use for behavioral segmentation? Here are 11 ways...
Most marketers are familiar with gathering demographic data in order to reach a prospect audience. And many marketers are effectively harnessing...
So, you know who your audience is, but do you know what they’re doing? Having a clear picture of your audience’s...