The Who, What, Where, and When of Audience Segmentation
Whether you’re casting a wide net or targeting a smaller group, audience segmentation should be part of the conversation. We explored...
audience data
11 Criteria for Behavioral Segmentation
You’re ready to build your first behavioral-targeted audience, but what criteria should you use for behavioral segmentation? Here are 11 ways...
Digital Marketing 101: What Are Website Cookies?
Cookies are tiny snippets of data that websites place on a visitor’s computer. These data snippets contain unique code that identifies...
Why Veterinary B2B Marketers Should Refocus on Customer Experience
Customer experience (CX) is the marketing, sales, and service process throughout which a prospect interacts with your company—and it’s essential for...
