Our Favorite Animal Influencers on Instagram3 min read

, Veterinary Marketing Specialist December 22, 2020 3 min read

Our Favorite Animal Influencers on Instagram3 min read

Reading Time: 3 minutes

Spend any time on social media and you’ll hear the term “instafamous.” This portmanteau—a combination of Instagram and famous—is reserved for personas (animal, vegetable, or mineral) with large Instagram followings. Their extreme popularity makes them natural social influencers. And many do cash in, promoting brands and endorsing products through their Instagram accounts. Is a partnership with a social influencer the right move for your brand? Let’s look at how social influencers can help with brand awareness. Plus, let’s see a few of the most popular animal personas on Instagram.

The Basics of Social Influencing

Working with social influencers can be a great way to get your brand seen by your target audience. Whether the influencer is macro (100,000+ followers), micro (1,000 – 100,000 followers), or nano (<1,000 followers) can have both positives and negatives depending on your marketing goals. 

Influencer status can be evaluated with a simple formula:

Total Page Views ÷ Number of Comments/Likes x 100

  • <1% is low
  • 1% – 3.5% is average – good
  • 3.5% – 6% is high
  • >6% is very high

Doing the quick math helps narrow in on the right influencers for your brand.

Our Top 10 Animal Influencers of 2020

And now! Let’s get to our cute, fuzzy, and often hilarious Instafamous animals. 

Related Article: 10 Best Zoom Meetings (With Pets) of 2020

@Jiffpom

Followers: 10.5 million

Jiffpom is adorable. He looks like a teddy bear, and he hangs out with celebrity friends. Jiffpom has it all, and honestly, what’s not to love about this little puffball?

@ItsDougThePug

Followers: 4 million

Doug is a master merch vendor, has a pack of famous friends, and recently started his own foundation (@dougthepugfoundation) to support children battling cancer and other life-threatening illnesses. Doug often likes to visit the children personally to deliver fresh doses of joy.

@This_Girl_Is_A_Squirrel

Followers: 733,900

Jill the Squirrel is a rescue from Hurricane Isaac. She’s developed quite a following by just being her squirrelly self. Never change, Jill! 

@Nala_Cat

Followers: 4.3 million

Nala Cat is the queen of Instagram, holding the Guinness World Record for the cat with the most Instagram followers. Here she is (above) showing off her premium cat food.

@white_coffee_cat

Followers: 2 million

Coffee, aka “Mr. White,” is a cancer-survivor who delights his audience with posh ensembles and the finest taste in products. Interesting side note: He and Nala Cat enjoy the same brand of fish oil. 

@juniperfoxx

Followers: 3 million

Juniper was the first fox in the family. Now, there’s Fig, Elmwood, and Lore; a possum named Mushroom; and an ever-growing cast of characters is this loving forever home.  

@realdiddykong

Followers: 887,000

Diddy and Yeti Kong are finger monkeys from the sunny state of Florida. Their page captures their daily shenanigans and always delivers the most adorable smiles.

@hamlet_the_piggy

Followers: 361,000

Straight out of Music City, USA, Hamlet is a Nashville-based therapy pig who always dresses to impress. 

If these pages don’t add some needed cheer to your Instagram feed, we don’t know what will.

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